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Entrepreneur Eduardo Lopez began his business odyssey in the early 1990’s, enrolling in an English language course in San Antonio. Born and raised in Guadalajara, Mexico’s second largest city, Lopez heard about the tremendous opportunities being created by the recently enacted North American Free Trade Agreement. Lopez’s dreams were set into motion when the local sheriff in Alva approached him about bringing antique spurs and other merchandise back from Mexico. These early requests led Lopez to discover the growing demand for rustic furniture and western accessories in the United States. Over time, Lopez’s buying trips to Mexico began to increase in frequency and volume, and he opened a store in Alva in 1993. Ultimately, Lopez recognized that in order to expand his furniture clientele, and to decrease transportation costs, he would have to move closer to a metropolitan area. So in 1996, Lopez opened his first Oklahoma City showroom, Lorec Ranch. The name LOREC is derived from the acronym LO LOpez, R for Ramirez Eduardo’s mother’s maiden name, E for Eduardo, and C stands for Compania. Located on the east side of Interstate 35, Lorec Ranch is situated between the Hefner Road and 122nd Street Exits just a quarter mile north of Frontier City. Today, Lopez oversees a thriving business manufacturing and importing hand-crafted rustic furniture and accessories. Now a U.S. citizen, he still spends a significant amount of time traveling throughout Mexico in search of unique and different home furnishings. When he’s not in Mexico, Lopez can most likely be found in jeans and cowboy boots, helping customers in the showroom or working in the company’s warehouse. Lorec Ranch recently opened its second showroom in Oklahoma City, this time in OKC’s Historic Stockyards City. The company’s newest location sits across the street from Cattlemen’s Steak- house, another popular destination for cowboys and ranchers visiting Oklahoma City.
Both furniture showrooms have friendly and knowledgeable salespeople on staff to assist shoppers with questions about the merchandise. Interior designers are also available to provide personal and specialized advice on specific furniture collections and ensembles. Shoppers can find much more than sofas, armoires, and coffee tables for the living room. Lorec Ranch offers an array of styles of desks, bookcases, and credenzas for the office, butcher blocks, bars, and bar stools for the kitchen, and head boards, dressers, and nightstands for the bedroom. A wide variety of western items to accessorize the home or ranch are also available, including candleholders, clocks, picture frames, leather pillows, leather table settings, and saddlebags. Lorec Ranch furniture is appointed by the use of an assortment of different materials to create its furniture, such as sleek cowhide, tooled leather, iron accents, and other tapestry fabrics. The company is also known for its masterful incorporation of reclaimed antique wood, alder, and Chihuahua pine into its furniture pieces. Lorec Ranch has two convenient locations in Oklahoma City: The Uptown store is located at 11702 N. Interstate 35 Service Road, Oklahoma City 478-2023, or you can check out its newest store in the Stock Yards at 1400 S. Agnew, Oklahoma City 488-1165. Store hours at the Uptown location are Monday through Saturday from 10 a.m. to 7 p.m. and Sunday from 11 a.m. to 6 p.m. The store hours at the Stock Yards location are Monday through Saturday from 10 a.m. to 8 p.m. and Sunday from Noon to 6 p.m.the company’s Stockyards location are Monday through Saturday from 10 a.m. to 8 p.m. and Sunday from Noon to 6 p.m.
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Eventually, Eduardo and his wife, Dr. Kari Lopez, moved to Alva, Oklahoma, two and a half hours northwest of Oklahoma City. Early on, his wife supported the family as a Professor of Spanish at Northwestern Oklahoma State University while Lopez mopped the cafeteria floors awaiting his permanent work visa. 
Lorec Ranch’s furniture reflects the store owner’s personal designs. The names of each Lorec Ranch collection are sold under the private label of ELC (Eduardo Lopez Companies) Collections. The Vaquero, Casa Grande, and Pueblito Collections, for example, each capture a bit of Mexico’s vibrant and intricate furniture styles.