Oklahoma City KEY - Cover Story

1930 - a year that hearlded the beginning of a tradition - the Tener's Tradition. It was in that year that Ray F. Tener opened his first western store. His love of people and his life of strength and character were the stepping stones to building the Tener's Tradition. The western spirit that Ray Tener established still reigns at Tener's Western Outfitters and they have maintained a standard of excellence that singles out Tener's as one of Oklahoma's western wear legends.

Today, 72 years later, the stores are still family-owned and run by families born and raised in Oklahoma. In recent years, Tener's has expanded to other locations and they have become known as one of the finest western wear operations in the Southwest. People from all over the United States frequent Tener's on a regular basis, especially when they are in town for one of Oklahoma's premier rodeos or western even ts. Well-known rodeo stars, country singers and sports figures outfit themselves in hats and western wear from Tener's.

Tener's Western Outfitters has a full range of western gear including boots, hats, belts, buckles, jewelry, jeans, shirts, skirts, jackets, tack, accessories... you name it, they have it. From wall to wall, and floor to ceiling, you'll find full lines of the latest in western styles, as well as traditional western wear for all ages of cowboys and cowgirls, and designer western clothing for very special occasions.

Tener's has popular brands like Cinch, Rocky Mountain, Cruel Girl, Wrangler, Double D Ranchwear, Justin, Rios of Mercedes, Wolverine, Resistol, Stetson and a whole lot more. And that includes -- 10,000 boots, hundreds of hats, and a full-fledged hat bar with professional shaping and creasing.

So if you want the latest styles in western wear, the best in name brand choice, Tener's is the place to be. Whether you're into rodeo, cattle ranching, boot scooting or just love western, from head to foot, you'll find everything you want at Tener's Western Outfitters.

Tener's stores are conveniently located in Oklahoma City (pictured on the cover) at 4320 West Reno (405-946-5500), in Moore at I-35 and 12th (405-793-0300) and in Shawnee at 3309 North Kickapoo (405-275-8010). Out-of-state, call 1-800-654-6715.

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