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KEY Oklahoma City

warrenWARREN THEATRES

Bill Warren began his cinema marketing career as a ticket-taker at the Wichita Kansas Miller Theatre. Within his first year, while still a sophomore in high school, Warren was promoted to Theatre Manager, becoming the youngest manager in the Fox Theatre Chain.

For more than three decades and throughout his career, Bill Warren has maintained a fondness, almost a reverence, for the old movie theatres. On April 4, Bill Warren brings his passion to life in Moore, a southern suburb of Oklahoma City, in the world's largest luxury 14-Plex.

The opulent decor represents Warren's tribute to those palatial movie houses of the past. But it is something more. Incorporating the world's most advanced sound, computerized operations and the ultimate in patron comforts, this theatre also represents Bill Warren's belief in the future of motion picture entertainment. Like someplace you'd see in the movies.

There is simply nothing else like them. More than just “a place to see a movie,” the theatre is a destination in itself....at once both a step back in time and a trip into the future of motion picture entertainment.

Heralded by its distinctive bull-nose marquee, the “Art Deco” design recalls images of Hollywood’s golden age. Behind the polished chrome-and-etched glass entry, the lobby is itself a work of art. Marble and granite dominate the setting, creating a classic movie house motif underscored by specially commissioned hand-painted murals, plaster moldings and giant faux marble-and-glass pilasters. Walls and ceilings take on a soft, surreal glow, produced by miles of neon, much of which is hidden from view.

From sculpted ceilings to plush, custom-milled carpet featuring authentic patterns resurrected from theater archives of the ‘30s…from custom-crafted doorhandles to authentic terrazzo floor…everything about the theatre says “elegance.”

This sense of pervasive luxury is carried through to a personal level by the theatres trained staff of attendants. Dressed in uniforms reminiscent of Radio City Music Hall, staff members serve as living proof that the glory days of the movie palace are not over.

Of course, the heart of the cinema experience is the feature presentation. Here, in lavishly appointed auditoriums, the theatre recaptures the showman’s art of movie exhibition. Each auditorium is fully adorned in the style of the grand movie houses – complete with nostalgic, neon-lit clock. Each features custom-designed high-back recliner seats to wrap the moviegoer in the full, sensory-rich experience.

The showcase auditorium offers reserved seating -- in the balcony! Here, at the head of the sweeping Grand Staircase, patrons of the theatre discover the ultimate movie-going experience. Pampered in plush, custom-designed balcony love seats -- with built in seat-warmers and attendant call buttons -- guests can enjoy their favorite foods and drinks along with all the action on screen. The at-your-seat menu ranges from mixed drinks and appetizers to entrees and desserts, all prepared fresh in the theatre’s own kitchen. Just off the balcony entrance, the theatres upstairs lounge is an ideal spot to get away between features, or meet friends after the show.

Of course, the grand movie palaces of old did more than simply show movies -- they unveiled them. Each Warren Theatre auditorium is equipped with waterfall curtains that rise majestically for the feature presentation, projected in unrivaled brilliance and clarity onto the huge wall-to-wall screen.

With state-of-the-art digital video projection, accompanied by the world’s most advanced motion picture sound system – Dolby Digital Surround Sound enhanced by T-H-X – the cinematic experience of Warren Theatres is simply unsurpassed.

As with everything else at the theatre, food operations have been designed with the guests in mind. Fully-computerized concessions provide maximum service with minimum wait-times. A separate, “Express Concession” gets patrons re-stocked with snacks and back in their seats in a flash. And while the speed and efficiency are cutting edge, the popcorn is legendary – freshly-popped and topped with real butter, just like at the “picture shows” of old.

In addition to conventional movie fare, the theatre features both casual and restaurant-style dining. Just off the main lobby, the 40’s style Diner resurrects the soda fountain in which many a star is rumored to have been discovered. Here, a friendly, uniformed staff serves up a variety of freshly-prepared foods, including your favorite fountain treats. And upstairs, guests of Oscar’s Restaurant can choose from a full menu – from appetizers and salads to entrees and desserts -- all to be savored in this relaxed, out-of-the-way setting.

To minimize ticket lines for features, Warren Theatres employ a state-of-the-art computerized box office, accessible from both inside and outside the theater. With a credit card, patrons may also purchase tickets in advance, either by phone or by visiting Warren Theatres on the web.

Warren Theatres attract a diverse crowd of singles and families, young and old that transcends conventional wisdom about who goes to movies. Warren Theatres represent more than just a public yearning for cinema’s glorious past. Rather, here is proof of its infinite future.

The Warren Theatre. It has to be seen. For more information, call 405-703-3777 or visit www.warrentheatres.com.





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